AL_P002e

Enhancing the Finance Industry

by Projects

Enhancing the finance industry

A total make over taking things to the next level

The look and design is refreshed with infographics that brings out the keys facts, colourful graphic orientated images that bring life to the pages and photographs celebrating people. Giving a consistent professional looking design language throughout, moving the publication towards a more unique and differentiated place in the mind of readers.

The Asian Institute of Finance has a “purpose to enhance human capital development and talent management across the Asian financial services industry”. Through its publication The Asian Link it caters to the C-suite banking, finance professionals, academics and general business professionals.  With content coming from professionals and market researchers the magazine was still not 100% in par with other international business and finance orientated magazines when it came to the overall look, feel and flow of the content.

A total make over taking things to the next level

The Asian Institute of Finance has a “purpose to enhance human capital development and talent management across the Asian financial services industry”. Through its publication The Asian Link it caters to the C-suite banking, finance professionals, academics and general business professionals.  With content coming from professionals and market researchers the magazine was still not 100% in par with other international business and finance orientated magazines when it came to the overall look, feel and flow of the content.

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MDA_001e

Looking the Part

by with No Comment Projects

Looking the part

A total make over taking things to the next level

The first thing we did was to give breathing space to the content, with the use of bold fonts and a clean design. We were able to bring a visually pleasing aesthetic and digestive appearance to the overall layout and flow to the publication, which is enhanced further by simplistic infographics and images.

As an authority in the dental profession there is the need for substance and knowledge along with the appearance and a visual positioning that brings confidence and professionalism. A journal like publication with endless pages of words is not the best way to capture a reader’s interest, nor build the confidence in the next generation of members and professions to invest their time and money into the association.

A total make over taking things to the next level

As an authority in the dental profession there is the need for substance and knowledge along with the appearance and a visual positioning that brings confidence and professionalism. A journal like publication with endless pages of words is not the best way to capture a reader’s interest, nor build the confidence in the next generation of members and professions to invest their time and money into the association.

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MII_000e

Voice of Malaysian Insurance

by with No Comment Projects

Voice of Malaysian insurance

Repositioning to be of value again

To bring the value back we used creative graphics, solid fonts and pleasant tones, the selection of images and colours used are kept to a minimum and delivered with a creative touch in order to bring out the key topics of discussion. We have kept the focus on the content by bringing a level of diversity and inclusion from the industry itself, whilst establishing a recognisable look and feel for the magazine. Having people on the cover brings us back to being a publication for the people who make up the insurance industry.

INSURANCE is the only publication for the insurance industry that comes out of Malaysia serving as a platform for readers to stay updated and connected with the industry. As such the magazine needs to be engaging from start to finish with content that is of value to readers and that not only caters to those already established in the industry, but also to those coming up the ranks.

Repositioning to be of value again

INSURANCE is the only publication for the insurance industry that comes out of Malaysia serving as a platform for readers to stay updated and connected with the industry. As such the magazine needs to be engaging from start to finish with content that is of value to readers and that not only caters to those already established in the industry, but also to those coming up the ranks.

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AEROSPACE_000e

It’s a Lifestyle

by HighlightProjects

It's a lifestyle

A refreshed Aerospace magazine with a balance of industry and lifestyle

We played around a concept that is fresh, sophisticated that speaks lifestyle and aerospace. The clean space and vividly large imagery complement one another while the fonts, colour palettes and layout reintroduced the content to feel both contemporary and modern topped off with cover designs that is distinctive to Aerospace Singapore.

Aerospace Singapore magazine is for those in the Aerospace industry, as a fast paced and futuristic industry it deserves a magazine that can relate. So tasked with breathing life into the magazine again we took it from your typical wordy industry magazine and cranked the design and look up several notches to match that of a trendy lifestyle publication.

A refreshed Aerospace magazine with a balance of industry and lifestyle

Aerospace Singapore magazine is for those in the Aerospace industry, as a fast paced and futuristic industry it deserves a magazine that can relate. So tasked with breathing life into the magazine again we took it from your typical wordy industry magazine and cranked the design and look up several notches to match that of a trendy lifestyle publication.

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MIM_001e

For the Leaders of Tomorrow

by with No Comment Projects

For the leaders of tomorrow

Creating a new MANAGEMENT magazine with relevance

We refreshed the MANAGEMENT magazine brand with content covering a broader scope of topics such as leadership, finance, digitalisation, law and HR. Keeping in mind the next generation of leaders both the print and digital versions have been approached with clean spaces, a simplistic design and layout complimented by a pastel colour palette, infographics and mixture of graphics and images.

With more than 50 years of catering to leaders and management the voice of the Malaysian Institute of Management needs to be in tune with the current trends, current affairs and challenges being faced by leaders in a variety of industries. To ensure its relevance and value the publication was in need of a make-over and needed to be taken online.

Creating a new MANAGEMENT magazine with relevance

With more than 50 years of catering to leaders and management the voice of the Malaysian Institute of Management needs to be in tune with the current trends, current affairs and challenges being faced by leaders in a variety of industries. To ensure its relevance and value the publication was in need of a make-over and needed to be taken online.

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