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Sustainability Reporting – No Longer Just A Legal Necessity

Sustainability Reporting

Sustainability Reporting - No Longer Just A Legal Necessity

Sustainability reporting is not only a legal necessity, but more importantly, it affects your brand and share price. Investors, particularly the younger generations take your sustainability record into account when making investment decisions and if you are not reporting it properly through your sustainability reporting, then you are on the back foot in comparison your competitors who are probably shouting out about their sustainability efforts and initiates. This is not the time to be quiet about the good work you are doing.

Your company’s impact, contribution and how it conducts itself to the preservation and wellbeing of the environment and society (Environmental, Social and Governance) ESG or (Economic, Environmental and Social) EES now plays a key role more than ever before.

The integration of sustainability into a business does have a positive impact on a company, enhancing its operations, finance, investment, innovation and risk management, but as already mentioned it also helps establish and elevate the companies long term brand value and reputation above its competitors in the eyes of potential stakeholders/investors.

As with an Annual Report, Sustainability Reports also need to have a clear, engaging story and message. Covering your approach to sustainability, your strategy, performance, competitiveness, continuity and values. The report needs to be one that is understandable to stakeholders and investors through clear written and visual communications.

There are 3 types of Sustainability Reporting that a company can consider that comes with their own advantages, disadvantages and challenges:

SUSTAINABILITY SECTION WITH AN ANNUAL REPORT

Advantages: This option is the easiest to implement, is best suited for companies that are still new at sustainability reporting, have a small sustainability program or have limited resources.

Disadvantages / Challenges: Being part of the Annual Report means that the Sustainability Report is just another section in a report that has a different purpose and objective. The focus and attention that the Sustainability Report requires / deserves is not there and therefore the advantages and value of integrating sustainability into the company and its DNA is lost on stakeholders/investors.

DEDICATED SUSTAINABILITY REPORT

Advantages: Shows the company’s commitment to sustainability to stakeholders and potential investors. It also allows for the sharing of more details and makes it easier for stakeholders to find the information that they are interested in such as processes, data, results, progression etc.

Disadvantages / Challenges: Requires real commitment to sustainability from the company to generate a reasonable amount of content with value to justify a separate report on Sustainability.

PART OF AN INTEGRATED REPORT

Advantages: Really demonstrates the company’s commitment to sustainability greater than that seen through a dedicated Sustainability Report. It also reinforces how sustainability it is at the core of the business and it’s DNA.

Disadvantages / Challenges: Does require a very high level of commitment to not just sustainability but also to integrated reporting and thinking.

If the idea behind integrating sustainability into a company is to preserve, contribute to the health and wellbeing of the environment and society, is it not ironic that we still find Annual Reports and Sustainability Reports continuing to be printed on paper instead of going 100% digital!

Does Your Corporate Website Have The 3 Key Elements To Be Effective?

Corporate Website

DOES YOUR CORPORATE WEBSITE HAVE THE 3 KEY ELEMENTS TO BE EFFECTIVE?

Corporate websites give a company the opportunity to share more than who you are, what you do and how you do things. It is where you can share your story, to give a personality /face to the company and to articulate what makes you great and differentiates you from your competitors.

It is the only platform where you can cater to everyone’s needs and requirements, in an environment where you have 100% control over what you want to say and how you want to say it.

There are 3 elements to an effective corporate website:

DESIGN

Your site needs to be designed simply and clean that it enables a quick and easy navigation throughout making the content that much more easily obtainable. This can be done firstly with the use of a pre determined site and navigational map of the site. Secondly would be via a consistent look, feel and design/visual language running through the website with the help of images, videos, infographics, graphics and animation.

CONTENT

The development of the content needs to be thought through carefully and strategically with clear objectives, targets and messages tailored precisely to what information you want users of the site to take away.

The content should reinforce your story and market and brand positioning, giving a good idea of who and what the company is, the companies culture, people and working environment. Targeting existing and potential clients, stakeholder, investors and employees through:

Stories
Case studies
Insights
Videos
Projects
Media coverage
Latest News & Events
Social Responsibilities
Corporate Governance
Business Model/Strategy
Presentations
Financial Calendars
Financial Results

USER EXPERIENCE/INTERACTION

Bringing the design and content together is the overall interaction and journey users have whilst using your website.

This can be achieved through:

A clear hierarchy and flow of the content
Easy accessibility of key information on the landing/homepage.
The use of search and navigation tools
Function to save content of interest

We can also be found on DesignRush:
https://www.designrush.com/agency/website-design-development/trends/website-maintenance

InvestKL

Celebrating the success

The sharing of great success stories in Greater Klang

Through storytelling the volumes of InvestKL Success Stories have been created and designed to function as collectables and marketing tools. To be shared with potential MNC’s, reinforcing the success that not only InvestKL has had but also the success the MNC’s have found. The content is balanced by infographics pulling out the key facts for readers to take in.

A government investment promotion agency InvestKL is responsible for attracting fortune 500 and Forbes 2000 multinational companies to establish their regional headquarters in Greater Kuala Lumpur, Malaysia. What better way to attract MNC’s by showcasing the number of MNC’s that are setting up in the Greater KL and their success stories in developing and growing their businesses through business activities, innovation and the local talent they have available to them.

Through the use of bold colours, fonts, large graphics and infographics InvestKL’s Performance Reports showcases their results in very clear, concise manner with no beating around the bush content.

The sharing of great success stories in Greater Klang

Through the use of bold colours, fonts, large graphics and infographics InvestKL’s Performance Reports showcases their results in very clear, concise manner with no beating around the bush content.

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Syed Food

Ready to eat

Creation and development of a new ready to each product

The final pack designs have been designed to standout on the retail shelves through the use of clear differentiating elements. The Ezeefood identity has been placed in a holding device for clear branding, each product is differentiated via a colour palatte that is eye catching against the dark background, product shots and clear large sized typography. For clear communication of information we have made use of customised icons. Finally bringing everything together and localising the products is the identifying batik patterns.

Syed Group operates 14 restaurants in Malaysia, produces inflight meals for Air Asia and Malindo airlines, is a premier caterer and under their EzeeFood brand produces frozen meals. To expand their offering further we were brought in to help with the launch of the EzeeFood line of ready to cook and ready to eat retail products.

Creation and development of a new ready to each product

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Azmi & Associates

Client centric by nature

Refreshing a brand and redefining peoples perception of a law firm

After defining the Brand Personality, Promise and the overall Business, Brand and User goals, we looked outside the legal industry for inspiration. Resulting in the idea of the “consultant” which by definition embodies the brand experience that Azmi & Assocaitions aspires for. User friendly and easy to navigate visually the site is vibrant with inviting images and bold fonts with a colour palette that captures confidence, reliability, innovation, contemporary and accessibility.

With 20 years under its belt the Azmi & Asscociates law firm realised it was time to prepare for the next 20 years. With a website more than 10 years old running on obsolete technology it was only natural to revamp the website to something that is contemporary in terms of its design, functionality and overall brand interaction. Taking the firm forward in positioning itself as a relevant, client centric, well established and proven firm, attractive to potential clients and employees locally and internationally was a must.

Refreshing a brand and redefining peoples perception of a law firm

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Tokenotic

For todays digitalised world

Creation of a new brand in token security revolutionising the traditional finance world

The icon and font that makes-up the new identity is simple and strong, representing today’s digitalised world, marketplaces and assets that Tokenotic’s deals with and operates in. Compatible with both digital and print formats, the concept has been continued through to the graphics, infographics and icons. The colours follow the Blockchain Worx corporate colours of blue representing trust, professionalism and confidence.

Under Blockchain Worx Tokenotic.com offers a “comprehensive Securities Tokenization Platform and Digital Asset Marketplace” As a new product and brand the creation of an identity, visual language, infographics, website, marketing collaterals and a couple of articles were needed.

Creation of a new brand in token security revolutionising the traditional finance world

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Endeavor

At the forefront of new ideas

Positioning an aspirational brand both credible and community centric

Working from the global brands corporate guidelines we created a visual and design language comprising of bold colours and clean aesthetics that is appealing to the local market through from the collaterals, infographics, to the their social media communications and printed material.

Part of a global network Endeavor Malaysia helps innovative entrepreneurs grow through mentorship from top business leaders and developing the scaleup ecosystem by connecting our best entrepreneurs to the wider entrepreneurship network. Globally Endeavor has been around for more than 20 years. Having been in Malaysia for 5 years it was time for Endeavor Malaysia to increase their presence amongst entrepreneurs and the wider business community by establishing themselves as thought-leaders in the scale-up space.

Positioning an aspirational brand both credible and community centric

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FIA

Championing better communications

Visualisation of a toolkit for better communicating on food risks

This particular toolkit is “composed of a set of tools that allows consumers, the food industry, institutions and government agencies to explore the full range of activities in food risk communication”. Complementing the 168 page toolkit is a summary booklet both have been designed with a consistency and the connection between the two in mind. Using a pastel yet vibrant colour palette, the FIA corporate orange, infographics and approached with a very graphic look and feel we have a created contemporary and fun looking toolkit unlike the dry corporate looking toolkits or reports one may come across by institutions and government agencies.

Tasked with enabling major food manufacturers to speak with one voice on complex issues such as health & nutrition, food safety, sustainability, and the harmonisation of standards Food Industry Asia provides an important hub for advocacy and debate. Championing initiatives that promote sustainable growth and supporting regional policies that deliver harmonised results. As part of their initiatives they produce reports and tools on a variety of issues that need tackling, one such issue is the communication of food risks.

Visualisation of a toolkit for better communicating on food risks

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NHG

A new model of care

Recognising and sharing the importance of healthy living and wellness

Emphasising on the main message of the Yearbook “A New Model Of Care” that looks at moving beyond treating illnesses to promoting a healthier lifestyle and better wellness care, we have used bold fonts to get the message across loud and clear along with full page images. The cover features NHG staff doing exercises visually representing a healthier lifestyle. This is then carried through the main contents with images of people in action covering not only the new model of care but the existing forms too, such as community care, clinical care and education.

Providing accessible, affordable and quality care the National Healthcare Group is a regional health system for Singapore, collaborating with hospitals, speciality centres, polyclinics, patients, caregivers and the community to improve integrated care within the Singapore healthcare system. The Yearbook is a celebration of the year’s achievements, the people and a review of the ongoing efforts to understand and improve the country’s healthcare landscape.

Recognising and sharing the importance of healthy living and wellness

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MTA

Touching Lives

the results of giving peace of mind to families

“Touching Lives in a Meaningful Way” is the theme of the Annual Report that we have taken through from the cover to the financials with a SimCity like graphics and colour palette, representing the positive results and impact that insurance has on us as individuals, families and communities. As a report that is very text heavy we kept the layout simple, clean with as much breathing space possible and clean fonts, making it easier for readers to navigate through.

Playing an active leadership role and acting as the voice of the Takaful Insurance industry the Malaysian Takaful Association 2019 Annual Report was aimed at sharing the positive impact and results on the industry for all stakeholders including the community.

the results of giving peace of mind to families

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