Projects – Page 2 – Paul & Marigold

ICDM

April 2, 2020

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Pillars of Strength

A new entity and authority inspiring wisdom, higher ideals and stability

Our inspiration has come from geometric shapes giving us form and structure in the identity that is strong and confident with overlapping letters that represent the diversity, depth and transparency of ICDM’s knowledge, services and which one finds in corporate boardrooms. The fresh blue and purple colour palette are symbolic of what boardrooms and its members represent such as trust, authority, dignity and creativity.

As a new entity ICDM, the Institute of Corporate Directors Malaysia was looking for an identity, corporate website, collaterals and visual language that is fresh, innovative, contemporary, authoritative, and embodies their dedication “to enhancing the professionalism and effectiveness of corporate directors in Malaysia….. and promoting good governance amongst boards of companies.”

A new entity and authority inspiring wisdom, higher ideals and stability

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PIAM

April 2, 2020

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The squared circle

Bringing life back to a 40 year brand through a corporate brand refresh

We have highlighted the capital ‘P’ as a symbolic icon of the association through a fresh and bold visual. It sends a strong message of not only being ‘people oriented’ but also inclusive of the versatile ‘personalities’ embodied by the association. The curvatures of the icon with its fluid circular motion represents the constant progression throughout the many facets of the association. The heritage, constant progression and depth of the association is also captured in the colours, where we have kept the original dark green and have taken it further with the gradient of greens and yellow that represent growth, vitality, reliability and originality.

Any brand with a heritage behind it at some point needs to be updated and brought into the present. As a 40 years old brand PIAM needed a refresh and meaning brought back to the brands identity, positioning and story. Striking the right balance between heritage and the evolutionary process of progressing into the future was critical in representing the brand and the association. This balance can be seen through the identity, collaterals and online reporting.

Bringing life back to a 40 year brand through a corporate brand refresh

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Second Wind

April 2, 2020

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You gotta own it

Creating a brand that celebrates the everyday champion

Everything, from the theme of imagery to the page numbers, have been carefully curated to introduce a brand that visually embodies confidence, determination and the can do attitude that every triathlete lives by. The rich vibrancy of colours, fonts and imagery has shaped and solidified the identity of this magazine.

The only triathlon and endurance sports magazine to come out of Singapore with the aim to garner the attention of true athletes and written by athletes established, professionals or newcomers. Such a magazine needs to hold a strong, impressionable and relevant brand presence with its readers and those from the world of triathlon.

Creating a brand that celebrates the everyday champion

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Asian Link

April 2, 2020

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Enhancing the finance industry

A total make over taking things to the next level

The look and design is refreshed with infographics that brings out the keys facts, colourful graphic orientated images that bring life to the pages and photographs celebrating people. Giving a consistent professional looking design language throughout, moving the publication towards a more unique and diﬀerentiated place in the mind of readers.

The Asian Institute of Finance has a “purpose to enhance human capital development and talent management across the Asian financial services industry”. Through its publication The Asian Link it caters to the C-suite banking, finance professionals, academics and general business professionals. With content coming from professionals and market researchers the magazine was still not 100% in par with other international business and finance orientated magazines when it came to the overall look, feel and flow of the content.

A total make over taking things to the next level

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MDA News

April 2, 2020

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Looking the part

A total make over taking things to the next level

The first thing we did was to give breathing space to the content, with the use of bold fonts and a clean design. We were able to bring a visually pleasing aesthetic and digestive appearance to the overall layout and flow to the publication, which is enhanced further by simplistic infographics and images.

As an authority in the dental profession there is the need for substance and knowledge along with the appearance and a visual positioning that brings confidence and professionalism. A journal like publication with endless pages of words is not the best way to capture a reader’s interest, nor build the confidence in the next generation of members and professions to invest their time and money into the association.

A total make over taking things to the next level

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Insurance

April 2, 2020

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Voice of Malaysian insurance

Repositioning to be of value again

To bring the value back we used creative graphics, solid fonts and pleasant tones, the selection of images and colours used are kept to a minimum and delivered with a creative touch in order to bring out the key topics of discussion. We have kept the focus on the content by bringing a level of diversity and inclusion from the industry itself, whilst establishing a recognisable look and feel for the magazine. Having people on the cover brings us back to being a publication for the people who make up the insurance industry.

INSURANCE is the only publication for the insurance industry that comes out of Malaysia serving as a platform for readers to stay updated and connected with the industry. As such the magazine needs to be engaging from start to finish with content that is of value to readers and that not only caters to those already established in the industry, but also to those coming up the ranks.

Repositioning to be of value again

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Aerospace

April 2, 2020

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It's a lifestyle

A refreshed Aerospace magazine with a balance of industry and lifestyle

We played around a concept that is fresh, sophisticated that speaks lifestyle and aerospace. The clean space and vividly large imagery complement one another while the fonts, colour palettes and layout reintroduced the content to feel both contemporary and modern topped off with cover designs that is distinctive to Aerospace Singapore.

Aerospace Singapore magazine is for those in the Aerospace industry, as a fast paced and futuristic industry it deserves a magazine that can relate. So tasked with breathing life into the magazine again we took it from your typical wordy industry magazine and cranked the design and look up several notches to match that of a trendy lifestyle publication.

A refreshed Aerospace magazine with a balance of industry and lifestyle

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Management

April 2, 2020

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For the leaders of tomorrow

Creating a new MANAGEMENT magazine with relevance

We refreshed the MANAGEMENT magazine brand with content covering a broader scope of topics such as leadership, finance, digitalisation, law and HR. Keeping in mind the next generation of leaders both the print and digital versions have been approached with clean spaces, a simplistic design and layout complimented by a pastel colour palette, infographics and mixture of graphics and images.

With more than 50 years of catering to leaders and management the voice of the Malaysian Institute of Management needs to be in tune with the current trends, current affairs and challenges being faced by leaders in a variety of industries. To ensure its relevance and value the publication was in need of a make-over and needed to be taken online.

Creating a new MANAGEMENT magazine with relevance

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