Enabling efficient and reliable “Point of Care”
With the goal to simplify the IT infrastructure, digital needs and services for healthcare providers in SE Asia, BRT has quickly established itself as leader if not the only IT provider to the healthcare sector in Singapore. Keeping up with the growth of the business there was a need for brand refresh, providing BRT with a blueprint moving forward.
Having established and developed the brand’s story, positioning, promise, mission and vision statements we now have a much stronger visual language and brand presence through the identity and various brand touch points. The use of a blue coloured gradient represents the reliable, professional and authentic positioning of BRT. A brand that evolves alongside the ever changing and growing digitalisation of the healthcare sector. The use of a butterfly as part of the identity symbolises change, love and life.