At the Forefront of New Ideas
Corporate, Professional and International
Corporate, Professional and International
Related Projects
ESG & Sustainability ConneXion Centre
The Voice for “Responsible Business”
Connecting stakeholders, sharing knowledge, and inspiring positive change.
The identity created for this platform needed to be simple, contemporary and somewhat literal in regard to ESG and sustainability. Hence the usage of the green and blue traditional colours associated with sustainability. This approach was taken through both the brochure and case studies, showcasing a comprehensive compilation of case studies from leading global companies under the InvestKL portfolio, highlighting the positive impact achieved through sustainable business practices.
Through InvestKL a newly created platform called ESG & Sustainability ConneXion Centre (ESGS CXC), will serve as a hub to drive sustainable business in Greater Kuala Lumpur. The platform is to foster collaboration, scale impact, raise awareness, and facilitate education about Sustainability and its related initiatives. Connecting stakeholders, sharing knowledge, and inspiring positive change. Integrating responsible business across the value chain and advancing Malaysia’s aspirations towards an inclusive and sustainable economy.
Related Projects
Client Centric by Nature
Client centric by nature
Related Projects
Pillars of Strength
Pillars of Strength
A new entity and authority inspiring wisdom, higher ideals and stability
Our inspiration has come from geometric shapes giving us form and structure in the identity that is strong and confident with overlapping letters that represent the diversity, depth and transparency of ICDM’s knowledge, services and which one finds in corporate boardrooms. The fresh blue and purple colour palette are symbolic of what boardrooms and its members represent such as trust, authority, dignity and creativity.
As a new entity ICDM, the Institute of Corporate Directors Malaysia was looking for an identity, corporate website, collaterals and visual language that is fresh, innovative, contemporary, authoritative, and embodies their dedication “to enhancing the professionalism and effectiveness of corporate directors in Malaysia….. and promoting good governance amongst boards of companies.”
A new entity and authority inspiring wisdom, higher ideals and stability
As a new entity ICDM, the Institute of Corporate Directors Malaysia was looking for an identity, corporate website, collaterals and visual language that is fresh, innovative, contemporary, authoritative, and embodies their dedication “to enhancing the professionalism and effectiveness of corporate directors in Malaysia….. and promoting good governance amongst boards of companies.”
Related Projects
The Squared Circle
The squared circle
Bringing life back to a 40 year brand through a corporate brand refresh
We have highlighted the capital ‘P’ as a symbolic icon of the association through a fresh and bold visual. It sends a strong message of not only being ‘people oriented’ but also inclusive of the versatile ‘personalities’ embodied by the association. The curvatures of the icon with its fluid circular motion represents the constant progression throughout the many facets of the association. The heritage, constant progression and depth of the association is also captured in the colours, where we have kept the original dark green and have taken it further with the gradient of greens and yellow that represent growth, vitality, reliability and originality.
Any brand with a heritage behind it at some point needs to be updated and brought into the present. As a 40 years old brand PIAM needed a refresh and meaning brought back to the brands identity, positioning and story. Striking the right balance between heritage and the evolutionary process of progressing into the future was critical in representing the brand and the association. This balance can be seen through the identity, collaterals and online reporting.
Bringing life back to a 40 year brand through a corporate brand refresh
Any brand with a heritage behind it at some point needs to be updated and brought into the present. As a 40 years old brand PIAM needed a refresh and meaning brought back to the brands identity, positioning and story. Striking the right balance between heritage and the evolutionary process of progressing into the future was critical in representing the brand and the association. This balance can be seen through the identity, collaterals and online reporting.
It’s a Lifestyle
It's a lifestyle
A refreshed Aerospace magazine with a balance of industry and lifestyle
We played around a concept that is fresh, sophisticated that speaks lifestyle and aerospace. The clean space and vividly large imagery complement one another while the fonts, colour palettes and layout reintroduced the content to feel both contemporary and modern topped off with cover designs that is distinctive to Aerospace Singapore.
Aerospace Singapore magazine is for those in the Aerospace industry, as a fast paced and futuristic industry it deserves a magazine that can relate. So tasked with breathing life into the magazine again we took it from your typical wordy industry magazine and cranked the design and look up several notches to match that of a trendy lifestyle publication.
A refreshed Aerospace magazine with a balance of industry and lifestyle
Aerospace Singapore magazine is for those in the Aerospace industry, as a fast paced and futuristic industry it deserves a magazine that can relate. So tasked with breathing life into the magazine again we took it from your typical wordy industry magazine and cranked the design and look up several notches to match that of a trendy lifestyle publication.
