ACE_P001

Diversity, Quality, Value and Leadership

Diversity, Quality, Value and Leadership

Client

ACE Jerneh

Scope

Corporate Reporting

More Info

ACE Jerneh Insurance in Malaysia, now Chubb Insurance was a member of the ACE Group, one of the world’s largest multiline property and casualty insurers. As with any Annual Report the purpose was to communicate and engage with stakeholders.

The cover design is based on the idea of “Motion” representing the dynamic world and diverse needs of clients that ACE Jerneh strives to deliver results to with quality, value and diversity.

The Annual Report has been structured around 4 key strengths Diversity, Quality, Value and Leadership. In line with the corporate guidelines the final design makes use of the corporate colours, is balanced with simple financial graphics and visually pleasing images that prevents the report from being too text heavy on the eyes.

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Championing Better Communications

Championing better communications

Client

Food Industry Asia (FIA)

Website

foodindustry.asia

Scope

Corporate Reporting

More Info

Tasked with enabling major food manufacturers to speak with one voice on complex issues such as health & nutrition, food safety, sustainability, and the harmonisation of standards Food Industry Asia provides an important hub for advocacy and debate. Championing initiatives that promote sustainable growth and supporting regional policies that deliver harmonised results. As part of their initiatives they produce reports and tools on a variety of issues that need tackling, one such issue is the communication of food risks.

This particular toolkit is “composed of a set of tools that allows consumers, the food industry, institutions and government agencies to explore the full range of activities in food risk communication”. Complementing the 168 page toolkit is a summary booklet both have been designed with a consistency and the connection between the two in mind. Using a pastel yet vibrant colour palette, the FIA corporate orange, infographics and approached with a very graphic look and feel we have a created contemporary and fun looking toolkit unlike the dry corporate looking toolkits or reports one may come across by institutions and government agencies.

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NHG_P003

A New Model of Care

A new model of care

Client

National Healthcare Group

Website

corp.nhg.com.sg

Scope

Corporate Reporting

More Info

The Yearbook is a celebration of the year’s achievements, the people and a review of the ongoing efforts to understand and improve the country’s healthcare landscape.

Emphasising on the main message of the Yearbook “A New Model Of Care” that looks at moving beyond treating illnesses to promoting a healthier lifestyle and better wellness care, we have used bold fonts to get the message across loud and clear along with full page images. The cover features NHG staff doing exercises visually representing a healthier lifestyle. This is then carried through the main contents with images of people in action covering not only the new model of care but the existing forms too, such as community care, clinical care and education.

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Over 50’s Lifestyle & Wellness

Over 50's Lifestyle and Wellness

Client

Decalais Consultants Pty Ltd

Website

australianoverfifties.com.au

More Info

As a leader, authority and influencer in the over 50’s market, the Australian Over 50s Living & Lifestyle Guide has been printed every month for more than 15 years and is available throughout Australia.

The Covid19 pandemic greatly affected the publishing industry in Australia, specifically in distribution and advertising. The importance of digital content and engagement online has grown for brands to remain relevant and to keep top of mind presences with clients and audiences. The Australian Over 50s Living & Lifestyle Guide is no exception.

In revamping their website the objective was to further establish and differentiate from its competitors , create a community online and build on what has already been created offline. Further establishing the Australian Over 50’s as a lifestyle brand through its content and interaction via both the website and social media platforms. Giving the Over 50’s target demographics a feeling that yes this is my life, my world and that the Australian Over 50’s understands me.

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Celebrating the success

Celebrating the success

Client

InvestKL

Website

investkl.gov.my/insights/insights/publications

Scope

Corporate Reporting

More Info

A government investment promotion agency InvestKL is responsible for attracting fortune 500 and Forbes 2000 multinational companies to establish their regional headquarters in Greater Kuala Lumpur, Malaysia. What better way to attract MNC’s by showcasing the number of MNC’s that are setting up in the Greater KL and their success stories in developing and growing their businesses through business activities, innovation and the local talent they have available to them.

Through storytelling the volumes of InvestKL Success Stories have been created and designed to function as collectables and marketing tools. To be shared with potential MNC’s, reinforcing the success that not only InvestKL has had but also the success the MNC’s have found. The content is balanced by infographics pulling out the key facts for readers to take in.

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InvestKL Performance Report

Performance Report

The sharing of great success stories in Greater KL

Client

InvestKL

Website

investkl.gov.my

Scope

Branding & Reporting

More Info

After 10 years of being in practice it was time for a refresh that reflects who and what the Pinnacle brand and practice is today. As such there was a need to revamp the website and capture the Pinnacle brand positioning and brand promise.

Pinnacle is more than just a Chiropratic practice , but a lifestyle brand, an alternative healing and wellness space for the community and families.

Targeting families and the community the website and the brand needed to be seen as inviting, warm, engaging and personal.

See Also

Performance Report & Success Stories

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MTA_000e

Touching Lives

Touching Lives

Client

Malaysian Takaful Association

Website

annualreport2022.takaful4all.org

Scope

Corporate Reporting

More Info

Playing an active leadership role and acting as the voice of the Takaful Insurance industry the Malaysian Takaful Association Annual Reports are aimed at sharing the positive impact and results on the industry for all stakeholders including the community.

The themes of the Annual Reports are taken through from the cover to the financials with graphics and colour palettes, representing the positive results and impact that insurance has on us as individuals, families and communities. As the reports are very text heavy we have kept the layouts simple, clean with as much breathing space possible and clean fonts, making it easier for readers to navigate through.

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Corporate, Professional and International

Corporate, Professional and International

Client

Malaysia Association of Money Services Business (MAMSB)

Website

mamsb.org.my

More Info

Six years after the creation and launch of MAMSB, there was a need to ensure that the association remained relevant and current now and in the future.

As the website is the main touch point of interaction and face of the association, it needed to be a 1 stop centre of information. For members and non-members of the industry and association.

The look and feel of the website needed to take on more of a professional, international, corporate and fresh look that members, professionals and financial institutions can relate to and have confidence in.

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Business in Action

Business in Action

Creating a new MANAGEMENT magazine with relevance

We refreshed the MANAGEMENT magazine brand with content covering a broader scope of topics such as leadership, finance, digitalisation, law and HR. Keeping in mind the next generation of leaders both the print and digital versions have been approached with clean spaces, a simplistic design and layout complimented by a pastel colour palette, infographics and mixture of graphics and images.

With more than 50 years of catering to leaders and management the voice of the Malaysian Institute of Management needs to be in tune with the current trends, current affairs and challenges being faced by leaders in a variety of industries. To ensure its relevance and value the publication was in need of a make-over and needed to be taken online.

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IKL-ESGS-Cover_300x400_v2

ESG & Sustainability ConneXion Centre

The Voice for “Responsible Business”

Connecting stakeholders, sharing knowledge, and inspiring positive change.

The identity created for this platform needed to be simple, contemporary and somewhat literal in regard to ESG and sustainability. Hence the usage of the green and blue traditional colours associated with sustainability. This approach was taken through both the brochure and case studies, showcasing a comprehensive compilation of case studies from leading global companies under the InvestKL portfolio, highlighting the positive impact achieved through sustainable business practices.

Through InvestKL a newly created platform called ESG & Sustainability ConneXion Centre (ESGS CXC), will serve as a hub to drive sustainable business in Greater Kuala Lumpur. The platform is to foster collaboration, scale impact, raise awareness, and facilitate education about Sustainability and its related initiatives. Connecting stakeholders, sharing knowledge, and inspiring positive change. Integrating responsible business across the value chain and advancing Malaysia’s aspirations towards an inclusive and sustainable economy.

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