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Rebuilding & Gearing the Industry for Sustainability

Rebuilding & Gearing the Industry for Sustainability

Client

Malaysia Association of Money Services Business (MAMSB)

Scope

Corporate Reporting

More Info

- to be added

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At the Forefront of New Ideas

At the Forefront of New Ideas

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Client

Endeavor Malaysia

Scope

Corporate Reporting

More Info

Part of a global network Endeavor Malaysia helps innovative entrepreneurs grow through mentorship from top business leaders and developing the scale-up ecosystem by connecting the best entrepreneurs to the wider entrepreneurship network.

Having been in Malaysia for 5 years it was time for Endeavor Malaysia to increase their presence amongst entrepreneurs and the wider business community by establishing themselves as thought-leaders in the scale-up space.

Working from the global brands corporate guidelines, we created a visual and design language comprising of bold colours and clean aesthetics that is appealing to the local market through from the collaterals, infographics, to the their social media communications and printed material such as the 2018 Impact Report.

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Diversity, Quality, Value and Leadership

Diversity, Quality, Value and Leadership

Client

ACE Jerneh

Scope

Corporate Reporting

More Info

ACE Jerneh Insurance in Malaysia, now Chubb Insurance was a member of the ACE Group, one of the world’s largest multiline property and casualty insurers. As with any Annual Report the purpose was to communicate and engage with stakeholders.

The cover design is based on the idea of “Motion” representing the dynamic world and diverse needs of clients that ACE Jerneh strives to deliver results to with quality, value and diversity.

The Annual Report has been structured around 4 key strengths Diversity, Quality, Value and Leadership. In line with the corporate guidelines the final design makes use of the corporate colours, is balanced with simple financial graphics and visually pleasing images that prevents the report from being too text heavy on the eyes.

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Championing Better Communications

Championing better communications

Client

Food Industry Asia (FIA)

Scope

Corporate Reporting

More Info

Tasked with enabling major food manufacturers to speak with one voice on complex issues such as health & nutrition, food safety, sustainability, and the harmonisation of standards Food Industry Asia provides an important hub for advocacy and debate. Championing initiatives that promote sustainable growth and supporting regional policies that deliver harmonised results. As part of their initiatives they produce reports and tools on a variety of issues that need tackling, one such issue is the communication of food risks.

This particular toolkit is “composed of a set of tools that allows consumers, the food industry, institutions and government agencies to explore the full range of activities in food risk communication”. Complementing the 168 page toolkit is a summary booklet both have been designed with a consistency and the connection between the two in mind. Using a pastel yet vibrant colour palette, the FIA corporate orange, infographics and approached with a very graphic look and feel we have a created contemporary and fun looking toolkit unlike the dry corporate looking toolkits or reports one may come across by institutions and government agencies.

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A New Model of Care

A new model of care

Client

National Healthcare Group

Scope

Corporate Reporting

More Info

The Yearbook is a celebration of the year’s achievements, the people and a review of the ongoing efforts to understand and improve the country’s healthcare landscape.

Emphasising on the main message of the Yearbook “A New Model Of Care” that looks at moving beyond treating illnesses to promoting a healthier lifestyle and better wellness care, we have used bold fonts to get the message across loud and clear along with full page images. The cover features NHG staff doing exercises visually representing a healthier lifestyle. This is then carried through the main contents with images of people in action covering not only the new model of care but the existing forms too, such as community care, clinical care and education.

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Over 50’s Lifestyle & Wellness

Over 50's Lifestyle and Wellness

Client

Decalais Consultants Pty Ltd

More Info

As a leader, authority and influencer in the over 50’s market, the Australian Over 50s Living & Lifestyle Guide has been printed every month for more than 15 years and is available throughout Australia.

The Covid19 pandemic greatly affected the publishing industry in Australia, specifically in distribution and advertising. The importance of digital content and engagement online has grown for brands to remain relevant and to keep top of mind presences with clients and audiences. The Australian Over 50s Living & Lifestyle Guide is no exception.

In revamping their website the objective was to further establish and differentiate from its competitors , create a community online and build on what has already been created offline. Further establishing the Australian Over 50’s as a lifestyle brand through its content and interaction via both the website and social media platforms. Giving the Over 50’s target demographics a feeling that yes this is my life, my world and that the Australian Over 50’s understands me.

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Celebrating the success

Celebrating the success

Client

InvestKL

Scope

Corporate Reporting

More Info

A government investment promotion agency InvestKL is responsible for attracting fortune 500 and Forbes 2000 multinational companies to establish their regional headquarters in Greater Kuala Lumpur, Malaysia. What better way to attract MNC’s by showcasing the number of MNC’s that are setting up in the Greater KL and their success stories in developing and growing their businesses through business activities, innovation and the local talent they have available to them.

Through storytelling the volumes of InvestKL Success Stories have been created and designed to function as collectables and marketing tools. To be shared with potential MNC’s, reinforcing the success that not only InvestKL has had but also the success the MNC’s have found. The content is balanced by infographics pulling out the key facts for readers to take in.

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InvestKL Performance Report

Performance Report

The sharing of great success stories in Greater KL

Client

InvestKL

Scope

Branding & Reporting

More Info

After 10 years of being in practice it was time for a refresh that reflects who and what the Pinnacle brand and practice is today. As such there was a need to revamp the website and capture the Pinnacle brand positioning and brand promise.

Pinnacle is more than just a Chiropratic practice , but a lifestyle brand, an alternative healing and wellness space for the community and families.

Targeting families and the community the website and the brand needed to be seen as inviting, warm, engaging and personal.