There is a lot out there on how to put together a sustainability report, how to build the story, check lists etc. From individuals who have the experience in developing a sustainability report to firms and consultants.

What is not out there is much on how to communicate the sustainability report and its story. How to reach the right stakeholders, how to develop a marketing and communication plan to ensure that your efforts are effectively conveyed to your target audience for the long term, till the next report is out.

The communication plan for a sustainability report needs to start before work beings on the report, not after its completion. A close collaboration between the sustainability team and communications team is the best way to ensure a successful plan.

In addition to a pdf, a press release and perhaps a press conference a digital first (interactive and responsive reporting) approach should be the first decision made to complement your overall plan.

Here are some items that should be part of your marketing & communication plan:

1. Identified Key Messages
2. Defined Target Audience
3. Marketing Channels
4. Engaging Content
5. Social Media Campaigns
6. Events or Webinars
7. Employee Engagement
8. Analytics
9. Feedback and Conversation

For anyone who would like to find out more, feel free to DM me.