As a leader, authority and influencer in the over 50’s market, the Australian Over 50s Living & Lifestyle Guide has been printed every month for more than 15 years and is available throughout Australia.

The Covid19 pandemic greatly affected the publishing industry in Australia, specifically in distribution and advertising. The importance of digital content and engagement online has grown for brands to remain relevant and to keep top of mind presences with clients and audiences. The Australian Over 50s Living & Lifestyle Guide is no exception.

In revamping their website the objective was to further establish and differentiate from its competitors , create a community online and build on what has already been created offline. Further establishing the Australian Over 50’s as a lifestyle brand through its content and interaction via both the website and social media platforms. Giving the Over 50’s target demographics a feeling that yes this is my life, my world and that the Australian Over 50’s understands me.