Corporate websites give a company the opportunity to share more than who you are, what you do and how you do things. It is where you can share your story, to give a personality /face to the company and to articulate what makes you great and differentiates you from your competitors.
It is the only platform where you can cater to everyone’s needs and requirements, in an environment where you have 100% control over what you want to say and how you want to say it.
There are 3 elements to an effective corporate website:
Your site needs to be designed simply and clean that it enables a quick and easy navigation throughout making the content that much more easily obtainable. This can be done firstly with the use of a pre determined site and navigational map of the site. Secondly would be via a consistent look, feel and design/visual language running through the website with the help of images, videos, infographics, graphics and animation.
The development of the content needs to be thought through carefully and strategically with clear objectives, targets and messages tailored precisely to what information you want users of the site to take away.
The content should reinforce your story and market and brand positioning, giving a good idea of who and what the company is, the companies culture, people and working environment. Targeting existing and potential clients, stakeholder, investors and employees through:
Unlike print copies or your Annual Report or PDF’s online reports on a microsite are easily found in search engines and can be shared countless times with no real extra cost. This is such a great opportunity for IR professionals not only to know shareholders better, but potential investors as well.