We already know that sharing sustainability reports is a crucial step in promoting transparency, accountability, and driving positive change in both businesses and society.

It is no secret that all forms of stakeholders are looking at company’s sustainability activities and commitment, whether they are an investor, shareholder, employee or consumer. So why are companies continuing to treat their sustainability reports like they do their annual reports? After months of work the sustainability report and its content has a 5 minute life span before it is forever sits in the company website.

The key to successful sharing of sustainability reports lies in effectively communicating the company’s commitment to sustainability and its progress toward achieving environmental, social, and governance (ESG) goals, in the long term not the short term.

Stakeholders are not necessarily just interested in 100% positive results.
Transparency and open dialogue with stakeholders are essential in building trust and fostering positive change for a more sustainable future.

When sharing sustainability reports take into consideration the following:

1. Choose the Right Format that promotes Accessibility and is Engaging
2. Use Social Media
3. Visualize Data
4. Highlight Success Stories
5. Address Challenges and Goals
6. Include Stakeholder Input
7. Measure, Track and Share Impact

Sharing sustainability reports is not just about compliance but an opportunity to inspire positive change and foster a culture of sustainability within and beyond the organisation