Founded in 2008 the AOC was evolving further as the leading voice and association for Chiropractors in Singapore, thus a refresh of their website, the face of the association was needed.

The vision of the AOC is not to only be for the Chiropractors, but equally for the general public. The website needs to be a platform of resource and information where users can locate a Chiropractor, understanding more about Chiropractors, be aware of the AOC community outreach/volunteering events and programmes.

The look and feel of the website needed to have a balance, catering to both types of users; professional and engaging to those in the Chiropractic field, other associations and government bodies and inviting and soft, non medical looking for the general public.