Ready to eat

Creation and development of a new ready to each product

The final pack designs have been designed to standout on the retail shelves through the use of clear differentiating elements. The Ezeefood identity has been placed in a holding device for clear branding, each product is differentiated via a colour palatte that is eye catching against the dark background, product shots and clear large sized typography. For clear communication of information we have made use of customised icons. Finally bringing everything together and localising the products is the identifying batik patterns.

Syed Group operates 14 restaurants in Malaysia, produces inflight meals for Air Asia and Malindo airlines, is a premier caterer and under their EzeeFood brand produces frozen meals. To expand their offering further we were brought in to help with the launch of the EzeeFood line of ready to cook and ready to eat retail products.

Creation and development of a new ready to each product

Syed Group operates 14 restaurants in Malaysia, produces inflight meals for Air Asia and Malindo airlines, is a premier caterer and under their EzeeFood brand produces frozen meals. To expand their offering further we were brought in to help with the launch of the EzeeFood line of ready to cook and ready to eat retail products.

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