The final pack designs have been designed to standout on the retail shelves through the use of clear differentiating elements. The Ezeefood identity has been placed in a holding device for clear branding, each product is differentiated via a colour palatte that is eye catching against the dark background, product shots and clear large sized typography. For clear communication of information we have made use of customised icons. Finally bringing everything together and localising the products is the identifying batik patterns.